Gift Card Consumer Insights & Key Trends

Gift cards are increasingly used by consumers to purchase necessities

Inflation has reshaped consumers’ spending habits.  Those experiencing a change are using their gift cards to shop smarter, with 17% using them to counteract higher prices and 16% relying on gift cards to purchase necessities rather than items they want.

The Q2 2022 Gift Card Gauge from Fiserv polled over 1,000 U.S. consumers age 18 and older.  The survey was conducted to help merchants better understand industry trends and how consumers use gift cards. The margin of error is +/- 3%.


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Consumers look to gift card promotions to stretch their spending power


say promotions would prompt them to purchase gift cards, despite inflation


of consumers are motivated by a bonus amount added to the gift card


would choose a promotion that offers a dollar amount discount on a gift card purchase



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