Gift card consumer insights & key trends

Incentives and rewards speak volumes to employees and employers alike

Employee engagement has never been more important. Employers are looking for new ways to strengthen relationships and make their employees feel more valued. One way they are doing this is through regular incentives and rewards, and many employers are turning to gift cards.

The Q4 2022 Gift Card Gauge from Fiserv polled over 1,000 U.S. consumers age 18 and older.  The survey was conducted to help merchants better understand industry trends and how consumers use gift cards. The margin of error is +/- 3%.


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Gift cards are a preferred employee reward


of consumers say gift cards are an appropriate employee reward



say a gift card from their employer enables them to buy what they want



say incentives from their employer make them feel valued and appreciated




Download Previous Gift Card Gauge Reports

Q3 2022 Gift Card Gauge – Inflation Will Impact Consumers’ Holiday Shopping

Q2 2022 Gift Card Gauge – Gift Cards Now Used to Purchase Necessities

Q1 2022 Gift Card Gauge - Gift Cards Are a Reliable Alternative for Gifting

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