Gift Card Consumer Insights & Key Trends


The 2020 Holiday Gift Card Gauge from Fiserv shows gift cards are a gift of choice for many consumers this season and beyond.

With the close of 2020 and start of a new year, gift cards remain a great tool to engage consumers and address demand for digital, contactless convenience.  Whether physical or digital, gift cards provide consumers with immediate gratification and the flexibility they desire. For businesses, gift cards enable growth with exciting opportunities to connect with consumers, drive revenue, incentivize action and build loyalty.

The Holiday Gift Card Gauge from Fiserv, a survey to 1,017 U.S. consumers, reveals key insights into gift card attitudes and seasonal spending behaviors. 



Drive Holiday Sales With Gift Cards

81% of consumers surveyed

said they will give at least one gift card this holiday season

with 38% of consumers planning to give five or more

View the Gift Card Gauge

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