Gift card consumer insights & key trends

Inflation likely to cause some consumers to spend less this holiday season

With the holiday season fast approach and inflation continuing to take a toll on household finances, consumers are starting to evaluate their shopping strategies. In fact, 1 in 4 U.S. consumers plan to spend less on gift purchases this holiday season, while 60% anticipate spending the same.

The Q3 2022 Gift Card Gauge polled over 1,000 U.S. consumers age 18 and older. The survey was conducted to help merchants better understand industry trends, and how consumers use gift cards. The margin of error is +/- 3%.


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Consumers are letting the market dictate their holiday spending


say prices are a big motivator, and they are shopping early to spread out their spending over time


are shopping now to ensure their gift items are available



will turn to gift cards if they cannot find the products they want




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