Gift Card Consumer Insights & Key Trends

The August 2021 Gift Card Gauge from Fiserv finds that employee reward programs are a powerful recruitment and retention tool.

The August 2021 Gift Card Gauge found that 41 percent of respondents would be motivated to keep their job if their employer offered employee incentives and rewards.  Consumers surveyed also emphasized their desire to feel celebrated, with 76 percent noting that employee incentives/rewards are just as important for employees as they are for customers.

A bimonthly survey of over 1,000 U.S. consumers age 18 and older, the Gift Card Gauge helps businesses to better understand industry trends, and how consumers use gift cards.  The August 2021 edition highlights that over four in 10 say employee incentives and rewards would motivate them to stay with their current employer.

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Gift Cards – The Preferred Employee Reward




prefer gift cards over other rewards of equal value

Nearly 1 in 2 

employees prefer prepaid cards (Visa, AMEX, for example) over retailer-specific gift cards



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