Gift Card Consumer Insights & Key Trends

The 2021 February Gift Card Gauge from Fiserv finds gift cards are the third-most-popular payment type in digital wallets.

As we get settled into 2021, it’s anticipated that the popularity of digital wallets in 2020 will continue to rise as consumers demand contactless convenience. For merchants, this means adapting to meet customers’ purchasing styles as well as identifying innovative ways to improve the digital shopping experience.

The 2021 February Gift Card Gauge, a survey of 1,065 U.S. consumers, reveals key insights into consumer use and perception of digital wallets.



Digital Gift Card Meets Digital Wallet

53% of consumers surveyed

have made a purchase with a gift card stored in a digital wallet

Download the Gift Card Gauge

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