Consumers are increasingly embracing digital gift cards and loyalty incentives in their search for seamless, convenient experiences. As technology advances, shoppers gravitate toward brands that prioritize smooth personalization, digital interactions, and robust security measures.
Fiserv’s 23rd Annual Prepaid Consumer Insights Survey explores how these shifts underscore the growing influence of digital wallets and AI in shaping spending habits, loyalty enrollment, and fraud prevention.
1,000
US Consumers
Merchants’ online safety precautions increase consumer trust
Transparency remains key for creating comfortable purchasing experiences
As merchants strengthen online safety measures, fraud prevention is now a competitive advantage as consumer trust in digital gift cards is rising.
Key Takeaways
Embrace AI to deliver tailored shopping experiences, using intelligent recommendations and personalization that meet your consumers’ evolving expectations.
By leveraging stored value offerings, merchants can drive retention as consumers increasingly appreciate digital tools that help them manage spending for both practical and personal needs.
Merchants should continue to make fraud prevention a visible priority, as consumers are more likely to shop with brands that highlight their security measures.
Merchants should identify ways to bridge the awareness gap around incentives to strengthen brand loyalty through rewards and benefits.
