Consumers: a need for speed
Today’s consumers enjoy shopping, but value their time. They’re looking for efficiency and less hassle.
Customers expect fast checkout experiences
77% of consumers say they expect online checkout to take 4 minutes or less3
Consumers prefer shopping as a guest
70% say that checking out as a guest and not having to create a website account profile is important to them3
Customers dislike lengthy store account creation
45% agree that they have not made a purchase because the website account registration was too complicated3
Customers dislike forced store account creation
46% say they would abandon a purchase if forced to create/login to a website account3