In the branch it starts with the new ways consumers expect to interact, and extends to how the latest technology in areas such as biometrics, beacons and virtual interactions can deliver that experience.
The availability of new technology and heightened consumer expectations for faster, better information and smarter interactions has changed the way people want to manage their financial lives. Bankers must re-evaluate the way they go to market in every channel.
In the branch it starts with the new ways consumers expect to interact, and extends to how the latest technology in areas such as biometrics, beacons and virtual interactions can deliver that experience.
The banker's role is shifting to meet customer expectations. The traditional functions of teller, personal banker, customer service representative, call center personnel and more are giving way to a digital transformation and merging roles. This universal banker is more focused on cross-functional and consultative discussions to support and grow customer relationships, all enabled by technology.
The next chapter in the story of banking will not be about technology that replaces the brick-and mortar branch. Instead, it will be a story of how technology can help transform the branch into an experience environment. Successful financial institutions will provide a quality experience at every channel and realize the in-branch experience offers their best opportunity stand out.
For more information on the solutions that enrich the branch experience, call us at 800-872-7882 or contact us.
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