The Point

Raddon Evolves to Meet Needs of Banks and Credit Unions

May  17 
Fiserv Corporate Communications   

As the needs of consumers change, so do the needs of the banks and credit unions that serve them. Understanding and responding to the evolving financial services market is critical to a financial institution’s success.

To equip banks and credit unions with the insights and direction they need to make better business decisions, Raddon℠, a Fiserv company, now offers an updated slate of research and analytics services.

"The pace of change in financial services is extremely rapid, driven by new technologies and changing user expectations," said Bill Handel, vice president of research, Raddon. "Frequent research ensures our clients are able to stay up to date with information on how people are managing their financial lives. We help our clients spot trends and changes so they can be ready to serve consumers in the ways they expect."

This emphasis on research and consulting is evident in the company's investment in services such as Raddon Research Insights and Performance Analytics.

Raddon Research Insights examines the financial behaviors, intentions and attitudes of consumers and small businesses in the U.S. Research delves into topics such as usage of banking channels, technology adoption, financial product design and usage, and the competitive landscape. Raddon will conduct a minimum of eight topical research studies per year and share findings with subscribers via research papers and webinars.

Performance Analytics provides new product ideas, strategies for segmentation, insights on pricing, profitability measurement and actionable insights based on a financial institution’s own unique data.

Raddon will also launch a new conference, the Raddon Research Conference, to establish a forum to share and discuss research findings as well as their practical application through marketing and business strategies.

Raddon has been providing financial institutions with research-based solutions since 1983. To learn more about Raddon research and consulting services and access its research reports and insights, visit