Fiserv is proud to announce OptisSM as the new brand for our issuer processing platform in North America. This market-leading platform has been known to date across our industry as "Omaha." We are now elevating its identity – Optis reflects the value, power and innovation our solutions deliver for issuers.
Fiserv is the leading issuer processor in North America, with 1.1 billion accounts supported on the Optis platform. We serve the issuing needs of the world's most recognizable brands, and 26 of the top 50 credit issuers in the United States. As the financial services industry experiences tremendous change driven by the rise of mobile payments, apps and new financing options, Fiserv continues to stand at the forefront of innovation in support of our issuing clients and their customers.
Optis reflects the value, power and innovation our solutions deliver for issuers.
Over the past several years, we have invested significantly in new platform capabilities, such as an industry-first, AI-based fraud solution and a market-leading loyalty and rewards solution. We also introduced RESTful web services on our platform and enabled issuers to offer noncard financing solutions, including POS lending, to their customers. The historic combination of Fiserv and First Data also enhanced our core competencies and ability to deliver value to issuers across the entire market.
Optis reflects those elevated capabilities, representing who we are today and where we are going. We look forward to innovating in partnership with issuers to help them keep up with always-evolving consumer expectations and stay ahead of the competition.