The Point

Co-Creating Profound Payments Experiences

Mar  08 
Whitney Stewart  Senior Vice President of Product Management, Electronic Payments, Fiserv 

Tapping into what motivates consumers is critical to creating effective products. Fiserv is leveraging many different research techniques and forums, including co-creation, to ask consumers what a profound payment experience would be to them.

Co-creation starts with understanding a consumer's routine and what they are trying to accomplish versus starting with a product and having the consumer react. This Boardroom Series session discusses how Fiserv is using co-creation to crack one of the biggest payment challenges for consumers today.