Mobile Banking is a Marathon: Financial Institutions Must Be Fit to Win
The mobile channel is here to stay, and enabling compelling mobile financial services requires discipline, planning, preparation and a sustained investment of both time and energy, much like training for a marathon.
For financial institutions to win mobile banking customers and profitability takes more than short-term, tactical thinking. There are many mobile banking competitors striving to finish the race better, stronger and faster than the rest of the field – because there is so much at stake. The victors will be those who have a long-term strategy and the ability to adapt as the course changes often and quickly.
- Country
- International
- Solution
- Mobile Solutions
- Industry
- Banks, Credit Unions
- Published
- September 2015
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