Mobile Banking Impact: Quantifying the ROI and Customer Engagement Benefits

Digital banking is integral to a successful financial institution's strategy. Learn more about the drivers of mobile banking adoption and the role they play in measuring a return on investment.

Today's consumers are living their lives always on and always on the go – and they expect financial services to fit into the pace of their mobile lives. But what is the value from current mobile banking users and what would be the scenario if a financial institution increased adoption?

Fiserv commissioned a study of select financial institutions using the Mobiliti™ mobile banking and payments solution from Fiserv to pinpoint the tangible returns generated by mobile banking, as well as the potential incremental benefit to be gained by driving higher adoption. The study sought to assess specific return on the mobile investment and found that mobile banking's influence and value can be seen in retention, purchase behavior, card usage, product ownership and more.