Building Synergies: Redefining the Auto Lender's Role in a Market That Still Depends on the Dealership

Consumers empowered by easier access to information and higher expectations require dealers and lenders to provide better integration between online entry points and in-person closing. This new, horizontally-distributed customer journey requires lenders to address three key entry points:

• Aggregation channels
• Indirect dealer channels
• Direct lender channels

Lenders need a strategy to pursue profitable customers across these entry points along with a robust technological offering that integrates seamlessly with the dealership.

In this white paper Fiserv subject matter experts share:

• How the consumer auto-buying decision journey is evolving
• A three-step approach for lenders to bridge the digital demand gap
• Supporting market research and insights