NBT Bank Uses CardVision to Increase Card Activation, Usage and Spend
NBT Bank, an independent community bank based in Norwich, NY, chose CardVision℠ from Fiserv to gain a better understanding of its cardholders in order to increase card activation, usage and spend
With CardVision from Fiserv, NBT Bank was able to achieve some pretty impressive marketing campaign results, creating more valuable cardholder relationships and growing revenue in the process:
- 15–17% response rate to activation campaigns
- 8% increase in POS active cards
- 7–8% response rate to usage campaigns
- Year-over-year increase of 1 transaction per card
- Solution
- Payments, Card Solutions
- Published
- September 2016
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