Macatawa Bank Case Study

Macatawa Bank is a $1.58 billion financial institution with 26 branches in western Michigan. The bank wanted to attract more retail households while retaining current customers.

The Fiserv Solution

uChoose Rewards®, a flexible loyalty program that boosts activation and use of credit and debit cards, and CardVisionSM, a toolset of proprietary marketing campaigns, robust analytics and strategic insights that help financial institution card issuers profitably grow their businesses.

The Results

  • 8 percent increase in signature transactions
  • 21 percent registration rate in just 14 months
  • 4 percent increase in overall revenue
  • 33 percent of total interchange from registered cardholders