CountryMacatawa Bank Case Study
Macatawa Bank is a $1.58 billion financial institution with 26 branches in western Michigan. The bank wanted to attract more retail households while retaining current customers.
The Fiserv Solution
uChoose Rewards®, a flexible loyalty program that boosts activation and use of credit and debit cards, and CardVisionSM, a toolset of proprietary marketing campaigns, robust analytics and strategic insights that help financial institution card issuers profitably grow their businesses.
The Results
- 8 percent increase in signature transactions
- 21 percent registration rate in just 14 months
- 4 percent increase in overall revenue
- 33 percent of total interchange from registered cardholders
