10 Reasons Why Financial Institutions Should Market to Gen Y

How well do you know your Gen Y customers? This growing demographic is tech-savvy and more mobile than their predecessors. Learn how to reach them.

This video featuring Virginia Garcia, Vice President of Strategic Insights at Fiserv, is from the Fiserv Boardroom Series, a thought leadership community for our clients. For more information or to join the Boardroom Series community, visit www.communities.fiserv.com.


  • Industry
  • Business Banking
  • Published
  • August 2010