Name: Artificial Intelligence Is Improving the Financial Services Experience | Fiserv
Uploaded: 2018-07-16
Description: Adding artificial intelligence (AI) and machine learning into banking processes can result in a better experience for the financial institution with its mobile and online users. Machine learning enables financial solutions to combine stored data with new info to become smarter over time, improving the experience for banks and their customers.

Infusing banking processes with artificial intelligence (AI) and machine learning can result in a better experience for the financial institution with its mobile and online users.

With fewer interactions in branches, financial institutions need a new way to engage customers, gain insights about their needs and deliver personalized content and offers. The answer is to use an AI platform to create smarter and more targeted digital marketing.

In an increasingly AI-driven world, financial institutions that use AI-powered solutions now to serve people better will win mindshare and market share.

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