Digital advice or robo platforms, once considered a disruptor in the industry, have become essential for traditional wealth management firms lookingto keep pace with the changing industry landscape and growing expectations of investors. A new partnership between Fiserv and Marstone, a digital advisory firm, is bringing digital advice to hundreds of financial services firms that rely on Fiserv technology.
Through the partnership, Marstone’s platform, which can be deployed as a white-labeled investor portal, will integrate with Unified Wealth Platform (UWP) from Fiserv to let broker-dealers and asset managers implement a digital advice strategy. Marstone provides account aggregation, digital financial planning tools, portfolios and an interactive questionnaire process that can be tailored to firms’ existing workflows. The platform can employ portfolio models pre-built by Marstone or custom models created by firms.