Marketing Electronic Bill Pay for Greater Engagement

Your customers or members want the easiest, most convenient path to paying their bills. Financial institutions must provide the capabilities people want, to educate consumers about them and to market these convenient services and showcase their benefits.

Despite the fact that adoption of electronic billing and payment services continues to grow, financial institutions are missing out. Recent growth in the use of these services has come almost entirely from payments made directly to billers, while growth at financial institutions has been incremental at best.

The 13th Annual Fiserv Consumer Trends Survey revealed a bright spot for banks and credit unions, as interest among nonusers in financial institution-provided bill pay services increased by 12 percent over a one-year period, with a third of all non-users saying they would be interested in trying the service. Interest was even stronger among millennials, with 45 percent of current non-users expressing interest. Financial institutions have an opportunity to capitalize on this window of opportunity by marketing the availability and benefits of their bill pay services, with a particular focus on millennials aged 18 to 34.

  • Country
  • United States
  • Solution
  • Payments, Electronic Billing & Payment Solutions
  • Industry
  • Banks
  • Published
  • February 2016