Wintrust Financial Corporation needed a way to help its 15 banking subsidiaries increase sales efficiency and productivity while enabling personalized customer service.
Wintrust Financial Corporation selected EnAct from Fiserv – a flexible CRM platform that allows features to be tailored to the different roles within a financial institution. Powered by Microsoft® Dynamics® CRM, EnAct combines a world-class CRM solution with the specialized functionality and data that banks and credit unions need to develop and deepen customer relationships.
- Increased productivity of bankers, frontline employees and bank management
- Resolution of sales conflicts through shared, centralized view of customers and prospects
- Improved lead management and distribution
- Improved decision making by local bank management and Wintrust leadership
- Greater insights into customer behaviors and needs
- Improved cross-selling capabilities