TVFCU Drives High Mobile Banking Adoption Rates, Positive App Store Reviews Through a Multi-Pronged Marketing Approach

Tennessee Valley Federal exemplifies mobile banking best practices and sets the tone for other financial institutions when it comes to driving adoption and member interactions with its mobile banking app, Mobiliti™ from Fiserv.


Tennessee Valley Federal Credit Union committed to keeping mobile top of mind for branch staff and members. 

A multi-pronged, sustainable marketing strategy that includes traditional and non-traditional marketing tactics; digital and local media advertising; social media and email marketing; and, front line staff engagement and interactions.

Proof Points - TVFCU has:

  • A 90-day active user rate that is more than twice the average of similar-sized institutions
  • A combined app store rating (iOS and Android) which is among the top percentage of the app store ratings of similar-sized Fiserv Mobiliti clients
  • A high number of app store ratings day-over-day period as compared to similar-sized institutions
  • Country
  • United States
  • Solution
  • Customer & Channel Management, Mobile Solutions
  • Industry
  • Banks, Credit Unions
  • Published
  • May 2019

Have a question for us?

For more information on Mobiliti and other Fiserv solutions, call us at 800-872-7882 or contact us.

Contact Us