With more than $3.8 billion in assets, Redstone Federal Credit Union is the largest member-owned financial institution in Alabama/Tennessee and one of the 25 largest federal credit unions in the nation by assets. Based in Huntsville, AL Redstone Federal Credit Union serves nearly 385,000 members.
Chartered on November 28, 1951, Redstone Federal Credit Union has proudly served its members in the Tennessee Valley area for 62 years and has 25 branches across North Alabama and Tennessee.
Redstone Federal Credit Union wanted to better understand member and employee activities in the credit union's branch lobbies, including the reasons for and duration of member visits, and identify cross-sell opportunities.
The credit union developed the ELMO application to integrate with DNA to offer a more efficient solution for managing lobby resources and improving member service.