NBT Bank Case Study

With its combination of consulting services, proprietary marketing campaigns and robust analytics, CardVision was uniquely suited to help NBT Bank grow. Working closely with a dedicated portfolio consultant, the bank identified key opportunities, developed a targeted marketing strategy and achieved consistent, above-average results in card activation, usage and spend. As a result, NBT Bank has continued to build valuable cardholder relationships.

• 15% transaction lift from power users
• 8% increase in active cards
• 3.5% increase in activation rates
• Year-over-year increase of 200,000+ transactions