NBT Bank Case Study
Focused on a desire to better serve its cardholders, NBT Bank chose CardVisionSM from Fiserv to help gain insights about its debit card portfolio.
With its combination of consulting services, proprietary marketing campaigns and robust analytics, CardVision was uniquely suited to help NBT Bank grow. Working closely with a dedicated portfolio consultant, the bank identified key opportunities, developed a targeted marketing strategy and achieved consistent, above-average results in card activation, usage and spend. As a result, NBT Bank has continued to build valuable cardholder relationships.
- 15% transaction lift from power users
- 8% increase in active cards
- 3.5% increase in activation rates
- Year-over-year increase of 200,000+ transactions
- Country
- United States
- Solution
- Card Solutions, Payments
- Published
- March 2017
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