First Alliance Credit Union of Rochester, MN, wanted to meet the demand for immediate access to a new debit or credit card so that it could attract and retain members. Lacking the means to do so, credit union leaders found a solution in Instant Issue Advantage: Tablet from Fiserv. It filled the need for a fast, easy way to issue cards and provide a competitive service by enabling employees to meet members at the door, tablet in hand, easily issue new cards and test the cards on the spot. According to the senior vice president of IT/CIO at First Alliance, "It also makes the whole experience more convenient for our staff and the members."
It was important for First Alliance to find a way to exceed expectations because getting cards into members' hands promptly increases adoption and engagement with the credit union. In addition to being a huge benefit for members, Instant Issue Advantage enables the credit union to noticeably increase interchange income and the number of transactions per card. It also gives First Alliance something its competitors in the market do not have.