CardValet Promotion Persistence Pays Off for Freedom First Credit Union

Freedom First Credit Union implemented CardValet® from Fiserv to put consumer-friendly risk management solutions in members’ hands. Through consistent marketing, adoption rates showed steady growth, high transaction approval rates and positive member reviews.


The motto, “Helping People Prosper – Helping Communities Thrive” showcases the focus Freedom First Credit Union has on its 54,000 members. And they’re glad there are tools like CardValet to help them fulfill that promise. To drive cardholder adoption of the application, they consistently leverage a range of marketing strategies, including web and print collateral, campaigns and training, talking points and incentives for internal staff.

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