Bank of Ireland, like many financial institutions, was looking for a way to maximize the return on their mobile channel investment. Specifically, Bank of Ireland sought to leverage the mobile channel to engage more deeply with customers and deliver targeted messaging and marketing.
The bank enhanced their Android and iOS mobile banking apps built on the Mobiliti Edge platform with a mobile messaging and marketing capability that allows dynamic messages and advertising to be delivered to customers directly within the app. Messages can be modified in real-time, and customers can take immediate action to learn more about a service or enroll in a service by clicking through on messages. The new capability has redefined the way customers interact with the bank.
Within six months of launch of the mobile messaging and marketing capability, the bank saw hundreds of thousands of click-throughs on messages, and tens of thousands of new product and service enrollments.