ACLEDA Bank Plc. Case Study

Award-winning ACLEDA Bank Plc. (Association of Cambodian Local Economic Development Agencies) is Cambodia’s leading commercial bank. In April 2010, it deployed mobile banking from Fiserv for its existing customers.

Challenge

ACLEDA Bank Plc. wanted to attract a totally new segment of customers, including some who had never interacted with the ACLEDA brand.

Solution

In 2012, ACLEDA deployed Mobiliti ReachTM to enable universal financial services for Cambodia’s mass market segments and provide a broad and compelling range of mobile financial services to consumers that had never accessed banking services before.

Proof Points

  • Complete banking functionality including the provision of an ACLEDA Unity account (mobile wallet)
  • Person-to-Person (P2P) payments, including the ability for ACLEDA to create a branded P2P network (‘Unity’) and perform cashless ATM withdrawals
  • Bill presentment and payment, including billing and top-up aggregation
  • Enablement of offline cash-in and cash-out transactions through formal and informal networks
  • Alerts and notifications
  • Enrollment tools for reaching existing customers and new consumers
  • Country
  • International
  • Solution
  • Customer & Channel Management, Mobile Solutions
  • Industry
  • Customer & Channel Management
  • Published
  • September 2015