The bank initially identified several areas of revenue leakage concern including retail current (checking) and savings accounts, credit cards, consumer lending, long-term business lending, credit accounts and foreign exchange (FX) transfers. The initial revenue target for the entire project was set at 18 million euros per annum (more than $19 million dollars).
Fiserv consultants and the bank's management chose to focus on two primary initial targets: current and savings accounts, and credit cards. The opportunities implemented in these two areas alone helped the bank achieve the total revenue target for the entire project. Thanks to this remarkable phase-one success, the bank asked Fiserv to initiate the second phase with an increased financial target and focus on the other defined areas: consumer lending, long-term business lending, credit accounts and FX transfers.