Turning Underserved Customers into Well-Served Customers Webinar

  • Aug 30, 2018 | Online

At 2 p.m. ET on August 30, join Victoria Dougherty, Product Director, and Jon Nordhausen, VP Product Strategy, Fiserv, for a webinar titled "Turning Underserved Customers into Well-Served Customers."

According to the Center for Financial Services Innovation, more than half of American adults struggle financially at least some of the time. To cope, consumers are using alternative sources to meet their financial needs — instead of turning to their trusted bank relationships.

To retain customer relationships and help keep their financial health intact, financial institutions need to empower underserved consumers with tools and services that provide point-in-time awareness and a range of liquidity options designed to help them anticipate and avoid problems. This also provides financial institutions with some needed fee income.

Although offering the right tools and services is a good the start, it's only part of the equation. Financial institutions need to provide a friendly and approachable environment to their underserved audience, with customer-friendly solutions that fit and expand upon their existing bank relationship. The ultimate goal — turning underserved customers into well-served customers.

This Webinar Will Cover:

  • Data on the underserved market
  • Solutions available to assist underserved consumers and small businesses
  • Strategies to bring these solutions to market

Top Three Benefits to Attendees:

  • Gain an understanding of the current underserved market
  • Discover solutions that can assist underserved customers to meet more of their needs at their banks
  • Learn how to reframe offerings to underserved customers to gain more share of wallet, and ultimately retain the at-risk relationship

Register for the webinar with discount code FS830 to attend at no charge.