Fiserv is your single resource for high-impact direct marketing campaigns, one-to-one communications, loyalty programs and lead generation programs that deliver superior results.
Direct marketing is one of the most cost-effective ways to promote your business and generate revenue. Fiserv saves you time and money by providing turnkey, single-source direct marketing services including:
- Strategic consulting and creative development
- Data analytics, segmentation and predictive modeling
- Advanced digital print and mail facilities
- Multi-channel communication solutions including mail, email, personalized URLs, Web and more
To ensure your success, we work with you to develop a blueprint that ensures each project or campaign is aligned with your objectives and desired results. By combining the most sophisticated printing technologies available with our extensive direct marketing expertise, we consistently provide an optimal return on your marketing investment.
As one of the country's top digital printers, we offer powerful print-on-demand capabilities. Our Web-based marketing solutions allow clients to run effective campaigns using a wide variety of high quality, personalized marketing materials. From self-mailers to catalogs, all can be printed on-demand. Just point, click and mail.
Whether your goals are to acquire new customers, retain existing customers, expand your customer relationships and loyalty, generate leads, win back former customers or build your brand, we have the tools and technology to help you achieve your business objectives.
- Strategy consulting services – We help you target the right audience and ensure that your campaigns are based on the right metrics for long-term success
- Creative – We can act as your creative department or collaborate with your in-house staff
- Database creation and management – Our staff of analysts, developers and programmers create, customize and manage the databases that are the foundation of your campaign
- List management – We provide list hygiene and enhancement, list brokerage, database management, data processing, merge/purge, de-duping, CASS certification and NCOA capabilities. Fiserv creates and populates customized data sets tailored to exceed your program objectives
- List modeling and analytics services – We provide the freshest data, advanced analytics and robust predictive modeling
- Printing – On-demand variable digital printing makes it possible for any size company to communicate on a one-to-one basis with customers and prospects. We offer traditional offset and lithographic services as well as custom die-cutting and in-house prepress and bindery services
- Lettershop – Fiserv can image, address, fold, tip-on, insert, seal and meter thousands of pieces per hour. We can execute multiple campaigns, even ones that require the most complex assembly
- Fulfillment – We can mail millions of pieces a day, on-time and within budget