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Customer & Channel Management

Whether you want to better manage customer relationships across several screens or use new channels for marketing and loyalty programs, Fiserv offers a range of solutions to help you forge lasting relationships with customers.

You serve customers through many different channels. From traditional and in-store branches, drive-thrus and ATMs to remote facilities offering walk-in bill pay and merchant deposit capture, banking customers demand choices and convenience. The trick is to stay ahead of the curve as technology and customer demands converge to create new service opportunities.

Shifting consumer behavior and expectations are profoundly impacting the way financial institutions deliver services across all banking and billing/payment channels. Consumers have different habits and preferences about which channels they use to accomplish different financial tasks. They also expect information about transactions completed via one channel to be readily accessible via another, and expect to be able to initiate a transaction in one channel and complete it in another. And while some needs are best met by the branch, the teller or the customer service counter, for everyday needs consumers generally prefer self-service via the fastest growing channels — mobile and online.

Channel reach and marketing via online banking, mobile banking, telephone banking, online account opening, electronic bill payment and walk-in are just some of the powerful opportunities available to reach more customers and serve them better. You can round out these cross-channel options with a range of relationship management services that can enhance and magnify your solutions, including loyalty and reward programs, direct marketing and professional toolkits.

 

Our Solution

Fiserv is pushing technology-driven customer relationship management to its full potential. Our solutions make use of new technologies to reach customers where they live, work and play.

Regardless of your product and service delivery channels or your customers’ preferences, our customer relationship management and channel marketing services can deliver solutions to spur new account growth, account retention, expansion and profitability. All of our solutions are fortified with top-of-the-line security to ensure that every interaction is safe.

 

Benefits

By taking advantage of affordable and convenient new ways of serving and communicating with your customers, you can help forge a lasting and more profitable relationship. Our customer relationship management products can help you:

  • Steer customers toward your most profitable channels
  • Communicate with customers anytime, anywhere from their mobile devices
  • Give customers greater choice and convenience in communication and account management
  • Retain more business and cross-sell additional financial services
  • Build greater customer satisfaction and loyalty