The Transition to EMV: Opportunities and Challenges

The U.S. payment system's October 1 shift to the EMV™ standard was just one step. The next phase – facilitating the transition from swiping to inserting a card – will likely create confusion, pointing to the need for education of cardholders, merchants and financial institutions. Yet, a recent Fiserv survey found 44 percent of consumers who have an EMV card have not received any instructions on how to use it.

In this Fiserv Boardroom Series session, Jamie Topolski, director of alternative payment strategies, Fiserv, outlines the importance of education, as well as additional challenges and opportunities. 

EMV™ is a trademark owned by EMVCo LLC

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