Paying It Forward: How E-bills Impact Global Sustainability

How can the average American household save up to six pounds of paper and 23 pounds of wood a year? By making a switch to electronic bills (e-bills). Paperless e-bills save consumers time, postage and clutter, but more and more bill payers are also going paperless to reduce their carbon footprint. In fact, nearly 60 percent of consumers said the environment played an important or very important role in their decision to view and pay bills electronically, according to the Seventh Annual Billing Household Survey from Fiserv.

Importance of the environmentAlthough a growing number of consumers are focused on global sustainability and reducing the environmental impact of their actions, consumer adoption of e-bills has lagged behind other ways we’ve incorporated digital, paperless options into our lives. A lack of awareness, resistance to change and consumers’ intention to keep the paper bill as a payment reminder are often cited as reasons consumers have been slower to embrace e-bills.

To encourage e-bills, financial institutions and other billing organizations may want to consider offering a "try before you buy" marketing approach that lets consumers pilot e-bills while still receiving paper bills. This "tryvertising" solution helps consumers see how easy, convenient and green it can be to receive e-bill statements via their online banking service or biller website. According to the Seventh Annual Billing Household Survey, the ability to try an e-bill before turning off the paper bill was the top motivator for permanently adopting e-bills at a financial institution’s website.

eBill Easy Activation™ from Fiserv, a "try before you buy" solution, was recently awarded a Direct Marketing Association 2014 Innovation Award (sponsored by Google) in a new global sustainability category that recognizes innovative sustainable products, services and initiatives that improve the global environment. By applying tryvertising marketing to encourage the switch to paperless bills, eBill Easy Activation helps lessen consumers’ global footprint by reducing consumption and transportation of paper.

Since the eBill Easy Activation program started in 2012, more than 700,000 billing accounts have successfully converted to paperless e-bills – an annual savings of more than 239,000 pounds of paper and 893,000 pounds of wood. In addition to sustainability, there are other advantages of e-bills for consumers and billing organizations. Learn more about the eBill Easy Activation solution and the benefits of e-bills in this video presentation: 

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