How Customer Centricity Impacts Institutional Performance


It may seem counterintuitive, but if your financial institution’s sole focus is improving the customer experience, then you’re not a customer-centric organization. Customer centricity involves a data-driven analysis of customer preferences and behaviors in order to better focus on segments that bring value to a financial institution.

In this Boardroom Series session, Don Shaurette, director of Market Intelligence for Enterprise Performance Management, Fiserv, discusses how to rethink processes associated with risk management and finance-related planning from a customer-centric perspective.

The Fiserv Boardroom Series is the exclusive, online thought leadership community for Fiserv clients.

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