Digital Marketing for Financial Services: 8 Critical Skills

Matt Wilcox

As consumers increasingly move to digital channels to research potential financial providers, financial marketers must master digital skills to convert clicks to customers. At the Financial Brand Forum 2014, Matt Wilcox of Fiserv reviewed eight specific, interconnected skills that digital marketers should master:

  • Retargeting
  • Search Engine Marketing
  • Online Advertising
  • Social Media Advertising
  • Mobile Marketing
  • SEO
  • Email Marketing
  • Landing Pages

To read more about these areas, Bryan Ochalla summarizes Wilcox's presentation in this article on The Financial Brand.

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