Co-Creating Profound Payments Experiences
Tapping into what motivates consumers is critical to creating effective products. Fiserv is leveraging many different research techniques and forums, including co-creation, to ask consumers what a profound payment experience would be to them.
Co-creation starts with understanding a consumer's routine and what they are trying to accomplish versus starting with a product and having the consumer react. This Boardroom Series session discusses how Fiserv is using co-creation to crack one of the biggest payment challenges for consumers today.