Building Strong Relationships in the Digital Age
Once people make a commitment to their bank of choice, they don't let go easily. That means financial institutions need to perfect the art of wooing customers while maintaining their long-term relationships against the backdrop of increased expectations and the anytime, anywhere mindset created by digital technology.
In a new Fiserv paper, Building Strong Relationships in the Digital Age, Jon Causier explores seven things financial institutions can do to not only attract customers but then nurture those relationships to reap the benefits for years to come. Causier leads the Retail and Business Banking consulting team for the International group at Fiserv.