Many institutions have implemented mobile banking as an extension of their online channel. But customers must be enrolled in online banking before they can access the mobile channel. This approach overlooks an important segment of the banking public: the estimated 55 million non-online banking households in the United States. Results in this research paper suggest that financial institutions should pay more attention to this consumer segment as a potential target audience for mobile banking services.
The proliferation of smartphones, changing consumer expectations and the entrance of non-traditional competitors has sparked a mobile banking revoluti […]
Mobiliti Advantage™ from Fiserv is an out-of-the box solution that can be deployed quickly, ensuring not only a quick jumpstart to your mobile strateg […]
Just as busier lives resulted in snacking, technology innovations have changed the way people consume banking services. Is your financial institution […]
