The State of Paperless Billing: Multiple Channels and Innovative Marketing Can Help Billers Extend E-Bill Beyond Early Adopters
Since the introduction of e-billing more than a decade ago, we’ve learned a lot about the value e-bills offer consumers, billers and financial institutions. In the past, the primary motivator for billers to convert customers from paper to electronic bills was cost savings. Today, leading billers are taking a more holistic and strategic view in understanding the value e-billing delivers to both their company and their customers.
In addition to looking at the current and future state of bill presentment and paper suppression, this white paper:
- Evaluates the segments of consumers most likely to adopt e-billing
- Examines the business benefits of distributing bills through multiple channels
- Introduces results from a new marketing approach that utilizes the “tryvertising” concept
