Online Banking Meets Online Buying: Five Best Practices from Online Retailers

While no financial institution should set out to be the next Amazon.com, there are a few tricks bankers can learn from online retailers in order to boost customer engagement and create cross-sell opportunities in the online channel. Following a series of consumer focus groups and a June 2011 survey of 3,000 U.S. consumers who both bank and buy online, Fiserv has identified five best practices financial institutions can adopt from online retailers in order to market products and services through online banking without alienating users. The key for financial institutions is to strike the right balance between banking and buying.

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COUNTRY
United States
INDUSTRY
Financial Services
SOLUTION
Online Banking
PUBLISHED
October 2011