Mobile Banking Adoption: Your Frontline Staff Holds the Key to Growth
For most financial institutions, mobile banking adoption typically hits a glass ceiling of 15 to 20 percent of online banking customers. By unlocking the potential of frontline staff to promote adoption, financial institutions can generate mobile banking adoption rates that rise far above the average and generate greater ROI in the process.
Mobile banking adoption equates to ROI value. Opportunity exists for financial institutions to boost mobile banking adoption rates by leveraging the referral power of the consumer-facing/frontline staff in branches and at call centers. Frontline staff – with guidance, assistance and motivation – have the ability to actively drive adoption and continue engagement with customers, ensuring higher mobile banking adoption rates, continued usage and satisfaction.Download