Financial Institutions and Social Media

Fiserv conducted a survey to examine the interest consumers have in connecting with financial institutions through social media. To participate, respondents had to have a checking account and responsibility for paying bills online. The survey identified information consumers were interested in receiving through the channel, barriers consumers had to connecting with their financial institution and generational and demographic differences that exist.

• COUNTRY
• United States
• INDUSTRY
• Banking
• PUBLISHED
• November 2010