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Research Study on the Impact of Bill Presentment and Payment

Aspen Marketing Services, with Qwest Communications and Fiserv, performed a comprehensive study to explore the impact that bill presentment and bill payment have on customer loyalty and profitability from the biller’s perspective. The study revealed that 1) bill presentment and bill payment influence customer loyalty; and 2) customers should be guided toward an optimal bill presentment and payment option based on comprehensive marketing and operations strategies.

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