Banking on the Tablet Channel
More and more consumers are using tablets to access the Internet for a host of activities, including financial services. To capitalize on the way consumers use tablets, financial institutions should consider tablet banking as a new, distinct channel. Learn more about recent tablet banking trends and how to leverage the unique attributes of tablet devices when developing financial services for this channel.
Industry estimates forecast that almost half of the U.S. Internet population will be using tablets by the end of 2013. Banks and credit unions have an opportunity to optimize their investments by aligning new tablet banking offerings with the unique ways customers prefer to use the devices. By solidifying a dedicated tablet channel strategy, financial institutions can respond to the growing trend of tablet banking. Delivering an app-driven, fully functional tablet experience that complements all channels will lead to more customers and sustained financial institution performance.Download