Campaign Manager for Precision
Campaign Manager for Precision® from Fiserv is a customer relationship management solution that can help your financial institution identify revenue opportunities and improve customer service.
Understanding your customers and managing relationships with them are key elements to running a business. It can be challenging to efficiently track and channel all of your customer contacts. Campaign Manager provides convenient access to customer data that you can leverage to effectively carry out product and service marketing strategies.
This customer relationship management (CRM) tool enables you to generate marketing campaigns based on customer data directly from the Precision bank platform.
- Define each campaign’s timeframe, delivery channels and frequency
- Deliver your message through one or multiple channels – direct mail, email, telemarketing, statements and Internet banking
- Direct contact at the teller line and face-to-face cross-selling opportunities can also be incorporated
- Built-in automation supports efficient message delivery without requiring a significant amount of your time
With an interactive response process, Campaign Manager:
- Automates follow-up messages based on customer response
- Tracks customer response on an overall basis or through filtering by campaign, delivery channel and employee
- Analyzes cost tracking and profitability to help you evaluate campaign effectiveness and return on investment
- Improve customer service and retention: Deliver the right message to the right customers and optimize every interaction
- Cross-sell intelligently and maximize revenue: Promote your most profitable products to your most profitable customers
- Obtain measurability: Measure marketing campaigns daily with analysis reports
- Save time and reduce costs: Automate campaigns and follow-up messages with cross-channel delivery and interactive responses
For more information on Campaign Manager for Precision and other solutions from Fiserv, call us at 800-872-7882 or Contact Us.